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Deep Dive with Ali Abdaal  cover image

How To Build A Million Dollar Marketing Agency In 1 Year - Carrie Rose (Rise at Seven)

Deep Dive with Ali Abdaal

NOTE

The Importance of Brand Identity in Purchasing Decisions

Brand is an important investment despite it being hard to track and measure. It enables people to create an identity which is associated with a job or interest. Buying a MacBook, for instance, is a way to be seen as a creative.

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