Moving to Modular Content

Most content has to be about that customer experience, right? That intelligent customer experience. We want our customers to be able to have more time for their families and for being human. But if we can start looking at how that customer s and breathes their whole journey with us in the most fluid and friction free or effortless sort ofa way, we can then start look at how to create content systems that allow that. And really what for most organizations that means is moving to modular content that is able to be met with the customer's intent.