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Guest host Hank Green makes Nilay Patel explain why websites have a future
Decoder with Nilay Patel
Writing for People vs. Algorithms in Media
The media landscape has been impacted by the pressure to optimize content for algorithms like Google Search. However, a shift towards creating blog posts for direct website visitors, rather than search engine results, has been observed. This shift focuses on making websites more valuable by generating more engaging and fun content, resulting in increased audience retention. Building an audience proves to be more challenging than gaining traffic, leading to the realization that platforms prioritize low-cost creators over established media entities. This has sparked a trend of content creators retiring due to the continuous demand for self-extraction for platform success. In contrast, establishing a brand or institution provides a sense of accomplishment and sustainability in the media industry.
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