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S9 E11: Perfect Unicorn Business: DTC Framework (with Ryan Babenzien, CEO and Co-founder of Jolie)
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Forecasting Fails: Embrace E-commerce Efficiency
Fashion brands are creating products years in advance, leading to inefficiencies due to the rapid shift in trends that render predictions unreliable. The challenge of direct-to-consumer (D2C) models highlights the need for e-commerce strategies that prioritize efficiency. A focus on sizing and vanity-driven products aligns with consumer purchasing behaviors and helps ensure continued sales, even during economic strain. Shifting from D2C to a multichannel approach while leveraging e-commerce can enhance business viability, emphasizing the importance of adapting to consumer demands.
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