29. Building Your Personal Brand With Rory Vaden
The Millionaire Real Estate Agent | The MREA Podcast
Gary the Brand
Building a personal brand is a powerful concept that allows for multiplying time and working efficiently with a team, resulting in exponential growth. Gary exemplifies the multiplier effect through the personal brand he built at Keller Williams. He emphasizes the importance of individuals owning their personal brand over the company's brand, as it creates trust, adds value, and automates trust at scale. Trust is crucial in any business transaction, and establishing a personal brand helps in building a strong foundation of trust with a wide audience, leading to significant growth in the number of people who trust and believe in the brand.
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