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20VC: The Rent the Runway Memo: How Paid Marketing & Growth Hacking Ruined a Generation of Companies, When Will Rent the Runway Be Profitable & How Does it Compare to Other Fashion Co's and Why "I Wish I Ran My Startup Like a Public Company"
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
How Paid Marketing and Growth Hacking Ruined a Generation of Startups
Paid marketing and growth hacking were detrimental to startups because they led to a focus on superficial changes that did not add value to the customer experience. The pressure from VCs to imitate tactics used by big successful companies like Facebook and Google proved to be ineffective for small startups. The strategy of buying ads at a low cost without considering the impact on the customer experience failed to nurture organic growth and brand loyalty. Ultimately, the key to sustainable growth lies in investing in enhancing customer experience and building emotionally resonant brands that drive organic growth.
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