Simon Sinek: Founder of The Optimist Company
Leading With Strengths
Unchanging Why, Evolving Service
Your core purpose or 'why' remains consistent throughout life, shaped by your upbringing, experiences, opportunities, and even traumas. By mid to late teens, your identity is largely formed. As you navigate adulthood, the critical challenge is whether your actions and choices align with this intrinsic why. While the essence of your why doesn't change, how you express and serve that purpose must adapt to evolving circumstances, such as advancements in technology, shifts in political landscape, and changes in societal tastes. Maintaining alignment with your why while evolving your approach is essential.
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