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Sarah O’Keefe: AI in Technical Communication and Content Strategy – Episode 4

Content + AI

NOTE

Creator Content Fills The Gap and Engages Authentically

Third-party creator content can sometimes outperform official corporate content by providing more valuable and engaging information. In the case of a large company producing tractors, an individual from a small town created maintenance videos that ranked higher in search results and received positive feedback from viewers. This creator filled a gap in the market with content that was more accessible, helpful, and authentic than the company's official resources.

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