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The Fall and Rise of Publishing (Ep. 2)
Gamecraft
Power of Eliminating Packaging in the Video Game Industry
The elimination of packaged goods in the video game industry was a transformative power move that invalidated the incumbent publishers' power. Developers could upload a single digital copy to the Steam store, incurring zero marginal costs and eliminating the need for costly packaged goods inventory. This move revolutionized the industry by removing the cost of goods for each unit sold.
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