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Choose Your (ad)Venture (Ep. 10)

Gamecraft

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Mergers and IPOs: The Path to Liquidity

Companies can achieve liquidity primarily through two methods: mergers and acquisitions or by going public through an initial public offering (IPO). In a merger, a company sells itself to a larger organization, while an IPO allows a company to list its shares on public exchanges, enabling continuous trading. As shares are bought by the public, founders and venture capitalists can sell their holdings to realize returns on their investments. However, many game developers seeking funding from venture capitalists overlook the implicit commitment these investors are making. They expect that, in exchange for their capital, the developers will deliver a marketable product, similar to how publishers expect quality games in return for their investments. The shares obtained by venture capitalists hold no real value until a liquidity event or exit occurs, highlighting the urgent need for developers to internalize the significance of this promise.

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