Building a Diversified Business Model

By implementing a funnel-based marketing and sales approach with a product ladder of free content leading to high-value products, a company was able to build customer trust and capture increasing value from each customer. This resulted in generating substantial revenue from a course on design sprints, creating a community of superfans who provided leads for both B to B and B to C sides of the business. Integrating B to C and B to B models effectively, offering a range of price points and services based on customer progression, can be a successful strategy for agencies and consultancies aiming to diversify their business model.