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#78 Rory Sutherland - Why Logical Thinking is Illogical

Within Reason

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Multitasking with Radio and Podcasts

Radio and podcasts enable multitasking by allowing listeners to engage in other activities without needing to dedicate full attention to the audio content. This makes them ideal for those involved in tasks that benefit from background audio. Unlike visual mediums that require complete focus, radio facilitates productivity while offering entertainment, as listeners can enjoy the content while performing other useful tasks. Video podcasts also allow for a similar approach, where viewers can appreciate the visuals without constant attention, providing a balance between engagement and multitasking.

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