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#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla
B2B Marketing with Dave Gerhardt
Personalization Drives Engagement
Personalization in subject lines significantly boosts email open rates, making it a crucial strategy for business-to-business marketers. Using the recipient's company name can increase open rates by approximately 41%, as it creates immediate relevance and urgency. Similarly, incorporating job function identifiers in subject lines can enhance engagement by around 38%. Addressing recipients directly based on their specific roles or industries establishes a stronger connection and compels them to engage with the content. Therefore, effective personalization—by clearly identifying who the recipient is—plays a vital role in driving email marketing success.
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