
120. A Few of Matt’s Favorite Things: 10 Communication Takeaways from 2023's TFTS Episodes
Think Fast Talk Smart: Communication Techniques
Impact of Verbs to Nouns in Persuasion
Turning verbs into nouns can have a persuasive impact. For instance, asking people to 'become a voter' is more effective than asking them to 'vote.' Similarly, asking people to 'be a helper' yields better results than asking for 'help.' Using nouns to describe oneself, such as 'hard worker' and 'creator,' is more influential than using adjectives or verbs. Rephrasing messages to focus on being a noun rather than performing a verb can help achieve persuasive goals, as seen in encouraging others to 'be a voter' or 'be a helper.' This approach can also be applied in personal communication, such as discussing 'being safe drivers' instead of simply 'driving safely.'
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