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Mark Lorry on the Potential of Jet.com and Concierge Shopping
Mark Lorry, the founder of Jet.com, sold the company for billions to Walmart. He believed in the potential of personalized online shopping and thought it could be a huge success. He described a system where customers could log on, request a product, and receive personalized recommendations from a clerk. Even though the website currently requires customers to call to make a purchase, the sales rep was able to convince the narrator to buy a $6,000 item over the phone. The rep explained that they only sell products from the Sona company, which is owned by Jakuseun of the Jakuse company.