The constant task switching metaphor is likened to inducing network switches in the brain, which are time-consuming, energy-consuming, and complex neuronal operations. When individuals switch their attention from one task to another frequently, it results in a cognitive disarray and a feeling of unease initially, taking significant time for the brain to adjust to the new task. Engaging in frequent quick checks on social media or emails leads to a build-up of aborted task switches, creating a cognitive overload and a continuous cycle of disrupted focus. Consequently, the time spent on these quick checks is not just the duration of checking emails or social media, but it also includes the additional 15-minute window around each check for cognitive reorientation, leading to a substantial loss of productive time throughout the day.

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