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I Give Up - WAN Show April 14, 2023

The WAN Show

The Importance of Click-Through and Retention in YouTube Content Strategy

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  • Channels have seen noticeable drops in first hour reach despite the potential impact being minimal for some
  • First hour reach is important, but not the only factor. Click through and retention are also key to driving content
  • Being the first with content is a valid strategy, but it's also exhausting and challenging. It may not be sustainable in the long term.

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