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Service Design and Product – Andy Budd on The Product Experience

The Product Experience

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Origins: Lu Down spreading SD

Lu Down, as a service designer, transitioned from solving interface problems to addressing broader issues of digitizing physical processes within government. She built a team of service designers at GDS, which led to the rapid growth of service design in government. The practice attracted hundreds of service designers who later spread their skills to organizations like the NHS, local councils, and charities, significantly impacting their approaches to problem-solving.

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