In knowledge work, traditional productivity systems are not applicable since there is no clear process to make the work more efficient or a specific metric to improve. Consequently, the focus often shifts towards pseudo productivity, equating visible activity with productivity such as coming to the office, looking busy, working longer hours, and engaging in constant communication through emails, chats, and meetings. The advent of communication technologies like email, chat, laptops, and smartphones has further exacerbated this issue by facilitating constant demonstration of activity at a very detailed level, leading to a dilution of genuine productivity in knowledge work.

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