Andrew Chen's Dopamine Culture Post & Its Impact on Product and Marketing Strategy w/ Sachin Rekhi
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Deliberate and Strategic Product Bundling for Continuous Engagement
Bundling product releases into strategic events like the Airbnb summer release creates hype and allows for meaningful storytelling. Constant creation, like in the gaming industry, keeps users engaged by offering new features regularly. This model of continuous creation requires the product to fit and allows for a 'feature factory' approach to keep users constantly engaged with fresh content.
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