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Invest Like the Best with Patrick O'Shaughnessy cover image

Dev Ittycheria - The Database Evolution - [Invest Like the Best, EP.373]

Invest Like the Best with Patrick O'Shaughnessy

NOTE

The Three Core Questions of the Sales Process

The sales process revolves around addressing three core questions: understanding why the customer needs a solution, explaining why the specific product or service being offered is the best choice, and determining why the customer needs to make a decision now. Without clear answers to these questions, forecasting a deal becomes challenging. Interim steps like meeting with the economic buyer and evaluating available budget help in gauging progress towards closing a deal.

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