In entrepreneurship, operating with a zero options mentality at the start is crucial as it pushes you to keep going. It's easy to lose this mentality once you start making money and get comfortable. To succeed in the long term, you must maintain the zero options mentality, which means consistently putting in the work even when you don't see immediate results. By continually planting seeds without immediate rewards, learning along the way, and being persistent, eventually, the seeds will sprout, making the process more enjoyable.

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