Odyssey: Changing the Concept of Loyalty

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Odyssey is a unique loyalty program that recognizes the shift in consumer expectations. It challenges the traditional notion of loyalty, where customers owe something to a brand. Instead, this program believes that brands now owe loyalty to their customers. This shift in perspective is causing brands to compete for consumer attention.

Explore the hidden opportunities and overcome the challenges of loyalty programs and customer engagement to cultivate a fiercely devoted customer base that will be your business's biggest asset.

In this episode, you will be able to:

Uncover the potential of digital collections and the transformative power of Web3.
Discover how to cultivate communities as the core of a successful Web Three loyalty program.
Ascertain the challenges and unique opportunities in tailoring customer engagement strategies through loyalty programs.
Explore the aspects of fairness in game design and meeting customers' expectations in loyalty programs.
Dive into Forum3's innovative platform and the energizing role of community engagement.

In this episode, you will be able to:

Uncover the potential of digital collections and the transformative power of Web3.
Discover how to cultivate communities as the core of a successful Web3 loyalty program.
Explore the aspects of fairness in game design and meeting customers' expectations in loyalty programs.
Dive into Forum3's innovative platform and the energizing role of community engagement.

"Loyalty is now becoming something the brand owes to the customer." - Joe O'Rourke

Follow Joe at https://twitter.com/BunchuBets

Follow Club CPG at https://twitter.com/CPGCLUB