Content creators should focus on evoking strong emotions in their audience to make them stop scrolling and engage with the content. By understanding the emotions of their target audience, creators can create content that resonates with them. Examples from Buzzfeed and a viral social media marketing agency highlight the importance of triggering emotions like amusement (LOL, WTF), surprise (OMG), warmth (AWW, awe), and wonder (WOW) to increase the chances of content going viral and being shared.
Episode 126: Today I discuss my biggest takeaways from a Fortune 500 CMO dinner I hosted, choosing between freelancers vs. full-time employees, lessons in storytelling from Shaan Puri, the importance of following your energy, and joining the board of a non-profit.
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