Scale Determines Value: Don’t Cheapen Your Offering

Selling training at scale is crucial for maintaining the perceived value of the core offering. Engaging in massive online courses requires significant participation to ensure content does not become devalued. Without achieving this scale, offerings risk being commoditized, leading to inadequate revenue. While self-directed courses can serve as effective lead magnets, offering content for low prices diminishes the perceived worth of more expensive consulting or advisory services, potentially signaling to the audience a lack of value in those areas.