Exploring Niche Markets for Monetization Opportunities

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The speaker discusses niche markets that monetize the best in SaaS, B2B software, personal finance, investing, HR, marketing, IT, healthcare, media, banking, sports betting, fantasy sports, local news, and hyper-niche audiences. They highlight opportunities in personal finance for founders, investing in single-family homes, luxury markets, adjacent opportunities in HR, and potential in local news. The importance of hyper-niche, passionate audiences is emphasized, citing examples like Burn Hobart with a dedicated finance audience.

Matt McGarry, a newsletter expert and the founder of GrowLetter, joins Erik to discuss his newsletter and media insights from his work with The Hustle, Sahil Bloom, The Milk Road, and more clients through his specialized agency. This is a masterclass in newsletter growth, email acquisition, and monetization models. Matt highlights opportunities in B2B and niche markets, stresses the importance of diverse newsletters, and advocates for a multimedia strategy including podcasts.

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RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

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LINKS:

GrowLetter: https://growletter.co/

Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/

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X / TWITTER:

@eriktorenberg (Erik)

@JMatthewMcGarry (Matt)

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TIMESTAMPS:

(00:00) Intro

(00:48) Matt's journey into newsletters

(02:36) Agora model explained

(07:14) Leveraging paid marketing for newsletter growth

(16:40) Sponsor: Beehiiv and Turpentine

(18:28) Podcasts vs. newsletters

(19:56) Monetization and growth tactics

(25:28) Choosing the right niches and monetization models

(31:14) Exploring B2B newsletter success

(33:20) Challenges and opportunities in media niches

(35:51) Local media and hyper-niche opportunities

(43:41) Creating a master brand vs. niche newsletters

(50:53) Monetization tactics and lead generation

(54:28) More about Matt’s GrowLetter

(58:21) Wrap

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This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.