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The Death Of The Personal Brand (& The Future Of Creative Work)
The Koe Cast
Transform Toxicity into Value
Social media, often criticized for its toxicity and trivial content, holds immense potential as a rich resource for knowledge and personal growth. While terms like 'influencer', 'personal brand', and 'creator' have garnered negative perceptions, it's essential to differentiate them and strategize around their meanings to facilitate better decision-making. Influencers typically rely on superficial appeal rather than promoting genuine value, offering products that lack true benefit. Understanding these dynamics allows individuals to forge unique ideas and focus on creating meaningful work that stands apart from the crowd.
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