When significant business mistakes occur, it is crucial to immediately take responsibility and show anger to demonstrate control and influence over solving the problem. Blaming others is not effective as it removes the power to fix the issue. Customers often test responses to mishaps to gauge the business's concern. Taking ownership, expressing anger, and validating the customer's emotions are key steps. It is essential to confront the mistake directly, show genuine anger, and make the customer feel understood. Trying to minimize their pain is counterproductive; instead, letting the customer acknowledge the severity of the situation helps in resolving the issue effectively.
“There is no more useless emotion than feeling sorry for yourself.” Today, Alex (@AlexHormozi) delves into the crucial role of handling mistakes in business and transforming them into opportunities. He provides tactical advice on exceeding customer expectations, empowering teams to proactively address issues, and the long-term benefits of customer satisfaction, all key strategies for turning dissatisfied customers into brand champions.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:16) - Turning mess ups into opportunities
(2:50) - Transforming negative experiences into positive outcomes
(5:05) - Principles of handling mistakes effectively
(10:09) - The angry boat strategy: How to own your mistakes
(15:33) - Creating brand champions through exceptional service
(22:47) - Tactical advice for businesses & empowering your team
(24:25) - The long-term benefits of making things right
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