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Founders cover image

#136 Estée Lauder

Founders

NOTE

Simplicity Sparks Ingenious Marketing Strategies

The key insight here is the power of simplicity in sparking ingenious marketing strategies. By offering free samples to customers, the founder not only revolutionized the beauty industry but also defied traditional advertising methods. Instead of investing in advertisements, she diverted the budget to produce more products for giveaways, leading to widespread attention and success. The strategy of providing a product for customers to try and letting the product quality speak for itself proved to be more convincing than traditional advertising techniques.

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