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Leverage Exposure for Book Success
Authors may choose to join Kindle Unlimited (KU) primarily for the exposure it offers. KU functions similarly to a streaming service for books, allowing readers to consume a vast number of titles for a flat monthly fee. This model particularly benefits romance authors, as romance readers tend to read significantly more books than average, often several each week compared to just a few per year for typical American readers. By leveraging KU, authors can tap into a dedicated audience eager for accessible titles, much like musicians on platforms like Spotify seek to gain visibility and potential revenue by being included in popular playlists.