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EP 48: Peter Reinhardt (Founder/CEO, Segment/Charm Industrial) - Quitting the Software Industry, Dropping out of College and Climate Change
The Logan Bartlett Show
The Unusual PMF Moment of Segment
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Segment tapped into the growing marketing technology ecosystem and the need for experimentation with different tools and ideas for data. By collecting data once and distributing it to various platforms, Segment provided a solution to the tedious process of installing multiple services. While the initial growth of Segment was not explosive, the number of users adopting the product increased linearly over time. However, the companies and websites adopting Segment became larger and were willing to pay exponentially higher prices. The continuous product evolution increased the value of Segment, resulting in significant pricing advancements from $10 a month to mid seven figures.
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