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The Dilemma of Content Bloat and Homogenization
The consolidation of streaming services and their move into advertising has resulted in a fear that a few decision-makers will create content to target the largest demographic possible, leading to bland, less offensive, and less risky content. The rise of unscripted content is driven by its cost efficiency. This has resulted in a content bloat where the abundance of content across different streaming services has made it challenging for users to find distinct and appealing content, leading to extensive time spent scrolling through options.
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