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#355 Rare Bernard Arnault Interview

Founders

NOTE

The Power of Brand and Pricing Strategy

Gossip can serve as free advertising, as shown by Christian Dior and LVMH benefiting from controversial news spreading globally. Understanding the power of a great brand allows companies like Tiffany to raise prices significantly after acquisition, with US customers now spending an average of $2,000 compared to $500 pre-acquisition. Munger and Buffett emphasize the value of a strong brand as a competitive advantage, enabling companies to leverage untapped pricing power to increase returns.

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