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Steve Ruiz: The TLDR of the Collaborative Whiteboard tldraw

Generative Now | AI Builders on Creating the Future

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Defining the Identity of the Company and Product

The company is faced with the dilemma of whether it is a developer tool providing a platform for other businesses like Map Box or Google Maps, or if it should focus on being an end-user app. The company has historically leaned towards providing a tool for businesses to build upon, akin to Map Box licensing maps to other companies for use in their products. However, there have been instances where the company considered transitioning into an end-user app due to its popularity, leading to a reevaluation of its identity and the product being developed.

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