The core model emphasizes the balance between user needs and business goals. Prioritizing tasks requires solving user needs and reaching business objectives. Having a strategy that aligns user tasks with business goals leads to success.
Are Halland has worked in digital product development, strategy, design, and communication for over a quarter of a century. During that time, he created the core model, a tool for designing websites and products that align business goals and user needs. He has now written a book about the core model, which is due to be published later this year. In this conversation, he explains what the core model is and how it can help us create more effective digital products.