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Andrew Chen’s (a16z) 2024 Predictions: The Future of Product, Growth, and AI
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Empowering Business Teams with Product-related Tasks
The trend in business is shifting towards empowering non-engineering teams to handle more product-related tasks. It used to be that engineers were needed to build marketing websites, but now agencies can handle it and marketing teams can make their own edits. The question arises: what if product managers and marketing teams can build and define the signup funnel and handle everything related to the notification system? The future might see a CMO with a small team using tools to write creative copies, set positioning, and build assets independently. This shift allows senior business leaders to focus on creative direction, business analysis, and crucial decision-making.
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