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How To Build An $60M TikTok Shop Funnel

Sweat Equity

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Effective Scriptwriting and Affiliate Marketing on TikTok Shop

Effective scriptwriting for TikTok Shop involves being concise, using transition words to create a cohesive story, and avoiding fluff to keep the audience's attention. TikTok Shop is a significant affiliate marketing platform where the top brands generate 98% of their revenue through affiliates. These affiliates are incentivized by not working with brands starting from scratch and are required to create at least one video for a product sample. To increase revenue, brands spark ads of their best performing organic content, directing customers to the shop as the destination, leading to higher conversion rates.

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