2min snip

Founders cover image

#355 Rare Bernard Arnault Interview

Founders

NOTE

Ride the Wave

Arnaud capitalized on trends such as the early entry into the Chinese market, benefiting from the country's economic boom. By recognizing and serving this trend, LVMH became one of the early luxury brands to obtain a retail license in China and saw significant sales growth, making China its second largest market. This strategic move allowed LVMH to open 58 stores in China in 2023 alone, showcasing the success of riding the wave of emerging trends.

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