21sec snip

How I Built This with Guy Raz cover image

nutpods: Madeline Haydon

How I Built This with Guy Raz

NOTE

Navigating Brand Positioning and Innovation

Starting as a premium brand may lead to being more expensive and less known in the market. Transitioning to cartons was suggested as a way to navigate the challenging food service industry. The question emerged on whether the brand could maintain its essence without the core element it's known for.

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