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How to (Legally) Destroy Your Competition | Ep 740
The Game w/ Alex Hormozi
Control Through Vertical Integration
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Embracing vertical integration enhances control over the entire production process, from raw materials to retail. By systematically acquiring every step in the supply chain—warehouses, printing presses, and even paper mills—one can eliminate middlemen, thereby capturing more profit margins. This approach not only maximizes efficiencies but also enables the cultivation of a strong brand identity and fosters customer loyalty, which are essential for outpacing competitors. The entire journey of a product, from its natural resources to the final consumer, illustrates an opportunity to streamline operations and amplify profitability.
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