#366 - Ashwinn Krishnaswamy, Partner at Forge
The Second Studio Design and Architecture Show
Developing Fluency in Different Aspects of Branding
To create a cohesive and successful branding project, it is essential to be proficient in various areas such as renders, art direction, photo shoots, web design, copywriting, and testing. While many teams consist of specialists in specific roles, it is crucial for individuals to have expertise in multiple areas to avoid mistakes and ensure a successful launch. Developing fluency in all aspects of branding allows for a holistic approach and better execution of projects.
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