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#1249 Kat Cole on How AG1 Made Hundreds of Millions of Dollars
The Pomp Podcast
Focus on Differentiation and Long-Term Thinking in Product Development
Maintaining focus on producing a high-quality product with whole foods, no sweeteners, and no artificial ingredients despite market demands for more products ensures differentiation and long-term success. By prioritizing a product that exists in a food matrix over individual supplements, the company maintains its uniqueness in a crowded marketplace. The decision-making process involves evaluating if potential changes benefit the business, customers, and team to make decisions that align with the overall strategy and brand ethos.
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