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NOT Competing for the Middle in American Politics
American political parties have shifted away from competing for the middle ground or moderate voters, realizing that engaging in such competition is divisive and leads to a zero-sum game. Instead, the focus is on differentiating themselves from the opposing party to avoid being perceived as the lesser evil by voters. This strategy allows the two dominant parties, Democrats and Republicans, to neglect the concerns of the moderate voter segment, as their main goal becomes convincing the public that they are the slightly less disliked option compared to the other party.