Guy Kawasaki's Remarkable People cover image

Dan Heath: Ideas That Stick and Stories That Resonate

Guy Kawasaki's Remarkable People

NOTE

Craft Powerful Moments to Shape Memorable Experiences

In the age of experience, crafting memorable moments is essential for enhancing customer, employee, or patient experiences. Peak moments, rather than entire experiences, form the core of our memories. Unlike continuous media, memories consist of flashes and snippets, making it crucial to understand what leads us to retain certain moments. By being intentional in creating these impactful experiences rather than leaving them to chance, one can effectively shape better outcomes and enrich the overall experience.

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