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Chuck Aikens: AI in Content Creation, Google’s Role in SEO, and the Future of Search
The Long Game w/ Elijah Murray
Understand, Interest, Connect, Convert
Understanding customer personas is crucial for guiding them through the buying journey. Initially, businesses must identify what information potential customers seek during their research to build credibility. This leads to the consideration phase, where the focus shifts to addressing the specific problems that customers want solutions for, maintaining their interest. Finally, establishing a true human connection through various means, such as video content and thought leadership, is vital for conversion. Potential customers need to feel both informed and a personal bond with the brand, ultimately influencing their decision to purchase.
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