Creativity is a fundamental necessity for the future of work, not just a luxury for a select few. It combines the ability to toggle between wonder—characterized by awe, curiosity, and exploration—and rigor, which involves discipline, focus, and skill mastery. This process is a learnable competency that can be developed through practice. Wonder enhances the creative process but cannot flourish without the structured environment that rigor provides. Both individuals and teams within organizations can cultivate this creative competency, emphasizing that creativity is an inherent human capability rather than a rare talent.