The future success of a company can be heavily influenced by external factors such as changes in the world or the market, rather than internal factors such as the company's product or design. Using the analogy of a boat, the speaker illustrates that the 'wind' (external factors) can have a far greater impact on a company's success than the 'boat' (internal factors). This perspective emphasizes the importance of considering external market forces and trends when evaluating the potential for a company's success, as demonstrated by the example of Shopify and the impact of e-commerce growth.

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