The Evolution Beyond Cookies

Cookies have been regulated in Europe since 2016, and major browsers like Apple and Firefox are blocking them. Cookies were never designed for the extensive tracking they are used for today. A significant portion of media is already cookieless, with direct buys being 85% cookieless. No client is 100% reliant on cookies, and there are still few who are entirely cookieless.

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JD Stuart

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Sophie

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