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#361 Estée Lauder
Founders
You Don’t Sell Product, You Sell Yourself
Success in sales hinges on the ability to connect personally rather than solely relying on the product being sold. A strong personal brand and belief in what you are selling attract customers and foster loyalty. It is essential to have a unique voice and style that evolves through experiences of both success and failure. Creating awareness and motivating others to try a product can be more challenging than the product’s actual creation. The foundation of effective selling lies in authenticity and personal commitment, as one person's passion can drive a successful business venture.
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