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Capitalize on Team Dynamics to Combat Churn
To counteract the negative effects of churn rates on customer growth, businesses can shift towards offering enterprise or team plans instead of solely individual ones. This strategy aims to maximize revenue per customer by encouraging shared access among teams. By focusing on securing a few high-value enterprise deals rather than a high volume of low-cost individual customers, businesses can strengthen their financial position. Additionally, addressing legal and infrastructural requirements is essential for successfully implementing this model, suggesting that preparation and strategic planning are crucial for long-term success.